Bogdan Savonea is one of the well-recognised names in the world of digital advertising, being a co-founder and the CEO of TPS Engage. He and his team have changed the game in the world of digital outdoor and indoor advertising in a way that enables every advertiser large and small to send appropriate messages at the right times. Such a vibrant approach has attracted attention to TPS Engage, clients of the agency are world companies, including Coca-Cola, Samsung, and Uber Eats. In this article, we cover his background and his thoughts and beliefs that underlie the great company that TPS Engage is today.
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Bogdan Savonea’s Wiki/Bio Quick Info.
| Full Name | Bogdan Savonea |
|---|---|
| Position | CEO and Co-Founder, TPS Engage |
| Company | TPS Engage |
| Industries | Digital Advertising, DOOH (Digital Out-of-Home) |
| Founded | 2012 |
| Global Reach | Offices in New York, Dubai, Bucharest, Seoul |
| Notable Clients | Samsung, Coca-Cola, Uber Eats, P&G |
| Favorite Book | “My Dear Mr. Stalin” |
| Inspiration | Solve for Happy by Mo Gawdat |
| Current Reading | “Ghost Wars” by Steve Coll |
| Key Interests | Diplomacy, History, Technology |
Bogdan Savonea’s Journey of TPS Engage
Founded in 2012, TPS Engage elevated its employees to think outside the box with a vision to create a unique platform for advertising on digital outdoor and indoor screens. The concept, which was co-founded by Bogdan Savonea and his partner, aims to serve advertisers with a single gateway to purchase digital out-of-home (DOOH) media across different networks and countries. This enables advertisers to focus on the message rather than the way the message will be displayed, transforming outdoor advertising from static boards to digital screens.
From Startup to Global Player:
Bogdan has consistently led TPS Engage towards growth in scale and internationalization of the business, securing a presence in cities such as New York, Dubai, Bucharest, and Seoul. Operating more than 100, 000 digital displays worldwide TPS Engage has seen rapid growth in the digital AD space partnering with renowned companies such as Deutsche Telekom, Foodpanda, and Samsung.
Bogdan Savonea’s Reading Habits and Influences
Historian, political scientist, and diplomat. This is how Bogdan characterizes himself. Bogdan has an intellectual passion for such thinkers as Kissinger, Huntington, and Machiavelli, and what was fascinating was that these three provided him with quite different perspectives.
Bind Forever to the Book “Solve for Happy”
So when such a tragedy hit Bogdan and his family, he wanted to look for answers to one simple question: how to be happy? For this reason, perhaps, he has a strong bond with the book “Solve for Happy” and its author Mo Gawdat, who managed to overcome personal losses, and then wrote a book about how to be happy without one’s beloved ones. The idea of such a book could be beneficial in many scenarios, and a lot of times people would be in a completely different place than Bogdan was.
Books for Entrepreneurs-Minded People
There are such life muses as which ones Bogdan could have emphasized. He mentions that we need to look at whether such muses are practical or existential: a question that is well tackled in the books of Philip Houston, Michael Floyd, Mark Manson, and so many other authors. In summary, AG acknowledges the level of excellent written guidance and also provides them with an extremely positive marketing touch, making them an ideal read for anyone.
Insights from Bogdan Savonea
Three common mistakes made by entrepreneurs are brought to attention by Bogdan:
Fundraising is not chess but it is logical.
One of the most significant lessons that Bogdan encountered during his journey was about having faith in himself during a fundraising exercise. Even though he had a feeling that one of the prospective investors was not the right fit, he kept battling the case which wasted the time of the company. Ultimately, his instinct should have been followed and avoided a lot of elements in the first place which would have yielded a better outcome; this is a message that he now tells young founders.
Related Read:- Amrit Acharya: The Man Who Brought The Change To Zetwerk’s Manufacturing Process
Conclusion:
Thanks to Bogdan Savonea’s leadership, TPS Engage has successfully established itself as an international force in the digital advertising industry and has transformed the approach corporations take towards consumers through outdoor and interior displays.
He stands as a role model for young entrepreneurs due to his interest in various fields such as history, diplomacy, innovation, and of course, the importance of learning by doing. His unique business mindset and his active engagement in the search for ideas guarantee that TPS Engage sees the trends of the process and is a leader in the industry.
FAQs:
Q: What is TPS Engage?
A: TPS Engage is a digital advertising platform that connects advertisers with digital outdoor and indoor screens across the globe.
Q: Who are TPS Engage’s clients?
A: TPS Engage works with major brands such as Coca Cola, Samsung, Uber Eats, and Deutsche Telekom.
Q: What is Bogdan Savonea’s leadership style?
A: Bogdan emphasizes intuition, careful organizational management, and long-term strategic planning in his leadership approach.
Q: How does TPS Engage stand out in the digital advertising industry?
A: TPS Engage offers a contextual marketplace that allows advertisers to display dynamic ads at the right time and place, revolutionizing traditional static billboards.
Q: What book has had the most significant impact on Bogdan Savonea?
A: “Solve for Happy” by Mo Gawdat, as it resonates with Bogdan on a personal level and offers insights into finding happiness amid challenges.
